Working knowledge
Platforms and capabilities
The goal is not to collect tools. It is to choose and connect the tools that help a business communicate, measure and grow.
How I work
Technical enough to diagnose it. Clear enough to explain it.
Small-business owners often receive disconnected advice: post more, write more, buy another tool. I look at the whole path—from the first search or social post through the website, email, offer and final result—then focus on the changes most likely to matter.